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How do you compete with Chinese e-commerce giants? A Vietnamese company is deploying housewives

Vietnam’s e-commerce platform Sendo, once seen as a homegrown rival to deep-pocketed foreign competitors, shut down its core marketplace on April 15. While Sendo’s closure stemmed from the dominance ...
Business Times

Vietnam e-commerce platform Sendo shoots for profits from online grocery amid stiff competition

[HO CHI MINH CITY] Facing stiff competition from well-capitalised regional marketplaces Shopee, TikTok Shop and Lazada, many of Vietnam’s e-commerce players have been forced to differentiate their ...