Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

AUSTIN (KXAN) — Texas Attorney General Ken Paxton announced in a Thursday press release that he has a new investigative target: Toothpaste. Specifically, he said his office sent civil investigative ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

The AAP recommends using a smear or grain-of-rice-sized amount of fluoride toothpaste twice a day when the first tooth appears and until age 3 years. A pea-sized amount of fluoride toothpaste can be ...

Texas Attorney General Ken Paxton launched an investigation to determine if toothpaste that contains fluoride is being illegally marketed to kids. The attorney general wants to know if kids are ...

AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit from the Texas Office of Attorney General that alleged the company ...

Fluoride, a naturally occuring mineral found in many foods and water, has been a primary ingredient in toothpaste since the 1970s. Despite being widely regarded as safe by the Food and Drug ...

The study, by the Centers for Disease Control and Prevention, said nearly 40 percent of children ages 3 to 6 used more toothpaste than recommended by dental professionals. Many children are overdoing ...