To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Establishing goals and objectives is an important part of the marketing process, particularly when launching a new product or line extension. Without these metrics in place, you cannot accurately ...

BOSTON--(BUSINESS WIRE)--Smart Eye today announces new capabilities in its category-defining Affectiva Emotion AI, that provide deeper insights for online qualitative research not available before.

Personas—profiles that represent your brand's customers—are an indispensable part of a well-designed brand marketing strategy. Product managers, e-commerce specialists, and marketing professionals all ...