Purpose is often treated like a slogan, something catchy to put on a website or slide deck. But purpose goes much deeper. It’s a mission, both personal and organizational, that defines who we are and ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Great leadership is often measured by tangible results (such as growth), yet ...

Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

We recently helped a large company with its strategic planning process. Faced with the uncertainty of the pandemic world, the company’s senior leadership needed a strategy framework for future growth.

The landscape of corporate citizenship is undergoing its most profound transition in a decade. It is no longer enough for companies to simply have a social impact program; they must demonstrate that ...

Farmer knew that purpose in life can lower the risk of a number of adverse health outcomes for older adults, especially ...

Opinions expressed by Entrepreneur contributors are their own. In a fast-paced business world, it’s easy to fall into the trap of trying to do everything as quickly as possible. However, this can lead ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.