Purpose is often treated like a slogan, something catchy to put on a website or slide deck. But purpose goes much deeper. It’s a mission, both personal and organizational, that defines who we are and ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Great leadership is often measured by tangible results (such as growth), yet ...

A NEW year always feels like a clean page. You sense fresh energy in the air and imagine all the possibilities waiting for ...

A well-crafted strategy outlines where an organisation wants to go, but alignment ensures that everyone moves in that direction together. When objectives at organisational, departmental, team, and ...

During our current economic difficulties, purpose has almost become a dirty word. Talk of recession waxes and wanes in the headlines; markets brace for partisan disruption; A.I. is hailed almost daily ...

What is the purpose of strategic planning? Why should we care as practice owners and what is the function of this effort? Perhaps we can begin to answer this question by defining strategy. Put simply, ...

Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to ...

McDonald's has unveiled a new growth strategy called 'Accelerating the Arches' that includes a refreshed purpose, updated values and growth pillars that build on its competitive advantages. The growth ...