The NPD group has announced its Holiday Purchase Intentions report findings this year show that among consumer electronics, purchase intent was highest for headphones, smartphones, tablets/e-readers, ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

“Transference of Trust: Driving Purchase Intent & Brand Equity,” is a new study exploring how memory contributes to purchase intent. NPR and Neuro-Insight are teaming up for a free webinar on the ...

John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...

If you just turned a used Ford pickup or a certified pre-owned Chevrolet crossover, there is a strong chance it’s because your dealership customer just saw some form of branding campaign pushing the ...

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts ...

Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected ...

U.S. consumer plans to buy new AppleAAPL iPhones have fallen to their lowest level in five years, according to a semiannual survey by investment bank UBS. Still, Apple stock rose on Monday. The ...

A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com.

New enhancements vastly increase active prospects in the platform and provide streamlined access to new proprietary insights to increase productivity and pipeline This new release not only expands the ...

Google found that marketers who only try to reach their audience with demographics are missing at least 70% of mobile shoppers. Demographics are still important, but they only show us part of a ...

Amid economic uncertainty from COVID-19, American consumers are more hesitant to buy or lease a vehicle since the outbreak began. Used-vehicle consideration remains down compared with pre-pandemic ...