Concepts play an important role in the automotive industry, letting manufacturers show off their latest ideas and receive feedback from the press and public that can influence the direction of future ...

Concept cars are cool, outlandish, and mesmerizing; sometimes, they're all three. Concept cars are the "what if" of the automotive world. These are often something like "What if Audi put a ...

Concept cars bring the buzz. They wow the crowds at auto shows and send glossy car magazines flying off newsstand shelves. To a large extent, the buzz is the point. Carmakers can remind crowds that ...