In a world where quick commerce has emerged as the poster child of hyper-convenience, consumer expectations have transformed to expect everything from groceries to electronics within 10-30 minutes.

Even as quick commerce is slowly fading in many markets and several heavily funded startups have folded shop in the past two years, India is emerging as a striking outlier where the model — of ...

The trend wasn't just a social media moment; it became a case study in how quick commerce platforms can turn viral trends ...

Even as quick commerce startups are retreating, consolidating or shutting down in many parts of the world, the model is showing encouraging signs in India. Consumers in urban cities are embracing the ...

It is almost midnight. Thirty-nine-year-old Pallavi Pareek, founder of Bengaluru-based gender laws advisory firm Ungender, realises she has run out of sanitary napkins as she prepares to go to bed.