In a paper soon to be published in Personality and Individual Differences, researchers discuss the practical implications of their study in terms of maximizing work performance. This recommendation ...
Marketing managers are being required to demonstrate the profitability of their marketing actions down to the level of their individual customers and on an ongoing basis. At the same time, customers ...
Researchers from St. Edward’s University, University of Mississippi, and University of Texas at Austin published a new Journal of Marketing study that examines the relationship between female ...
When Adam Bryant, a reporter for the New York Times, distilled lessons he learned from interviewing hundreds of CEOs, being intensely curious with a desire to learn from others was at the top of his ...