Slightly later than planned, but here's instalment 7: Structure Whole books have been written about this, so it feels foolhardy to try to tackle it in one blog. But I'm going to keep it focused and ...

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to ...

Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different ...