As explored earlier in this series, Oracle (ORCL) acquired Datalogix with the goal of strengthening its presence in the digital marketing space. Oracle’s dominance in the database market enables it to ...

Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Unlike marketing campaigns aimed at consumers where the ...

The cloud trend in technology started fifteen years ago where the early players were moving fast to the cloud and even just four years ago analysts were critical of Oracle that they were late to the ...

Oracle is adding new artificial intelligence (AI) capabilities in Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents grow revenue and deliver exceptional ...

Are you a modern marketer? Let’s be honest—no marketer is going to answer that with a “no,” so let’s dig a little deeper with a few questions that get to the heart of the issue: Are you a data-driven ...

Between October 2013 and February 2014 Oracle made three acquisitions that enhance the Oracle Marketing Cloud proposition. The first acquisition was Compendium for marketing content management; the ...