It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

When you’re writing, adjectives give you the most flexibility to create a vivid picture. It’s also easy to slip into a cliche series of mundane, familiar adjectives. Describing Words helps inspire you ...

In the beginning (as far back as the '80s), there was weak sauce. Laid back California dudes and college jocks alike wielded it in judgment of the uninspiring. Weak sauce at first hovered between noun ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...