Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

On June 28, Regions Financial published its Shared Value Report covering the 2023 calendar year. This report serves as an annual recap of strategic efforts in the following areas: Sound and effective ...

After I made some key leadership hires, we met together as a group and did a lot of brainstorming. We thought about everything we wanted to be and what we didn’t want to be. We looked at our staff and ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Florida Cancer Specialists & Research Institute (FCS) recently adopted a new mission, vision, and values that will serve as the foundation for their operations. In continuing their commitment toward ...

GRAND FORKS – With the opening of its new hospital scheduled for a little more than a year from now, Altru Health System this month has revealed a new in-house mission, vision and a set of values.

Companies keep refreshing their official statements—but the real question is why they don’t actually use them. Every few years, like clockwork, organizations gather the leadership team, hire a ...