Google's John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, "I'm sorry to tell you, those numbers are all made up" when someone ...

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

A lot of old-school SEO discussion was spent on meta descriptions – length, content, use of keywords, and more. Now, the question is – are meta descriptions still important? And does changing your ...