Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...