You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming app experience that puts HBO, Warner Bros. and ...

We may earn a commission when you click links to retailers and purchase goods. More info. When tomorrow arrives and you decide it’s time to find a new show or movie to watch on HBO Max, you may notice something different. For one, the name is dropping ...

Today’s a big day for the new Max streaming service. After months of fanfare from execs, the combined HBO Max/Discovery streaming service has launched. But despite all the talk of a better tech platform (which might well be true!) and all the new content ...

HBO Max didn’t just change its name when it relaunched as plain old Max last month. Alongside the rebranding, Max also has a new app that isn’t quite like the old one. The new app removes some of HBO Max’s features, shuffles others around, and also ...

Apple has announced the winners of its 2025 App Store Awards, and gamers will be excited to see Pokémon TCG Pocket and Cyberpunk 2077 on the list.

Rolling any new app out to millions of users at a time can be hairy, especially when the app’s been teased for the better part of a year. Today, HBO Max became Max, and lots of people are vocally perturbed that it doesn’t work perfectly for them just yet.

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your customers feel about whatever you make. In this case ...