To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

How should you determine whom your plan should target? No surprise here, your target audience is the primary group of people you want as customers. But you need to think beyond just the corporate ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta kinda ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...