Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

Marketing is the effort that a company puts forth to sell themselves, their product or their service. It’s the way a company or entrepreneur reaches their audiences. Without an audience, you can’t ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...