Create content, they said. It’s the king of marketing, they said. Content is the best way to attract more website traffic and convert qualified leads, they said. What they didn’t tell you? Content ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Ixxus announced the release of its Social Content Platform for users of the popular open source Alfresco (news, site) Enterprise Enterprise Content Management (ECM) system. The module allows users to ...

For decades, the content management industry has followed a familiar and highly manual process—drafting, editing, publishing and archiving. But the advancements in generative AI (GenAI) are disrupting ...

Is your video strategy chaotic? A video content management system can help. Join us as we explore the capabilities, features and selection process for a VCM. By next year, video will compose 82% of ...