Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...