The size and differential needs of the purchasing public, hundreds of millions of people in the United States alone, make it difficult for any one company to serve everyone. Market segmentation aims ...

Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...