Revenue-based loyalty programmes yield better profits, but consumers don’t have to be on the losing end. Loyalty programmes used to have a simple arithmetic to them. For example, Starbucks customers ...

Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

As in any recession, competition amongst retailers and brands has hotted up. Paul Skeldon investigates how mobile is keeping customers coming back repeatedly. Loyalty has always been an issue ...

Travel brands are beginning to embrace the principles of human-centered design to rethink the way they develop products and experiences. But where does loyalty fit into the equation? Empathy and ...

Out-of-policy booking is a significant challenge in the business travel sector. Managers want employees to use approved tools and partners. But their business travelers frequently ignore those demands ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back. Designing and optimizing a ...

As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

TORONTO--(BUSINESS WIRE)--Maritz Loyalty Marketing today announced it has rebranded as Bond Brand Loyalty. The rebranding reflects the continued growth of the agency as a leader in customer-centric ...

Australian retailers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what customers actually want. While collecting points is still common across the ...