The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming. But addressable TV also has a bunch of kinks to work out before buyers can take full ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

The addressable TV landscape is changing — it’s now possible to apply the precision of digital targeting and measurement to the mass reach of television. At the same time, the ecosystem has become ...

The global addressable TV sector is now a $56 billion industry and could reach $87 billion by 2027, according to new research by Ampere Analysis. The company has conducted over 100 interviews with ...

For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...