Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Assessing student learning effectively is often complicated by relying on ambiguous proxies such as grades, quiz scores, or assumptions about students' internal states, such as what they feel, think, ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...