We reported back in April on the reaction to the new LG logo, which we thought was being criticised unfairly. Now that the rebrand has started to appear in the wild, we think we were right to give it ...

South Korean consumer electronics giant LG has tweaked its global brand identity, adding a bit of new colour, expression and typeface to its "Life's Good" brand slogan in a bid to make the brand ...

In conjunction with its rebrand, South Korean conglomerate entered Interbrand's lost of the 100 "Best Global Brands" with a value of $6.3 billion in 2024. At the corporate level, LG is attempting to ...

SEOUL: An old LG air conditioner from more than two decades ago is suddenly the hottest commodity in South Korea right now, after a viral video showed its brand logo is made of pure gold. This ...