In the December 19 issue of Bloomberg Businessweek, Brad Wieners goes behind the scenes at Lego's Danish headquarters to uncover the design tactics behind Lego's newest goal: to appeal to girls. As ...

A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...

Add Yahoo as a preferred source to see more of our stories on Google. When Cal Poly student Alex Sahli was a young child playing with Legos, he never imagined that he’d someday see his own face on one ...

Over the holidays, Lego released their Lego Friends series – a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company’s ...

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For Limor Fried, a hardware hacker and leader in the booming maker and do-it-yourself movements, there was never a question of waiting for someone else to jump in and do a better job of inspiring ...

The real-life ratio of women to men in STEM careers is steadily rising, but little girls sadly aren't accustomed to seeing this fact reflected in the toys they play with. But if science writer Maia ...

When Cal Poly student Alex Sahli was a young child playing with Legos, he never imagined that he’d someday see his own face on one of the brand’s characteristic plastic minifigures. Fast forward to ...