Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

Madison Avenue’s Digital Advertising Alliance (DAA) this morning unveiled “Your AdChoices,” a campaign aimed at educating consumers about “interest-based" advertising and how to take greater control ...

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

BBB National Programs’ Digital Advertising Accountability Program (DAAP) found Zillow Group’s sites and apps inconsistently adhering to Digital Advertising Alliance rules on interest-based ads, ...

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

"Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You ...