Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says. But if more marketers would start, they would like what they’d find. The infographic explains why ...

Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. In fact, a ...

Savvy business owners are always on the lookout for cost-effective ways to get customers in the door. Running sales promotions creates excitement and urgency for specific products or services. You can ...

Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before ...