Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...