IBM’s $6 billion ‘book of business around AI—80 percent of that in our own consulting business—is reflective of the opportunity that we now have with the GSIs,’ says IBM Partner Ecosystem Sales ...

IBM will spend $1 billion on business partner programs this year in an effort to drive sales and take market share away from competitors. At its PartnerWorld Conference in Las Vegas, Big Blue ...

With an eye on helping its business partners accelerate time to market, IBM announced the IBM Partner Plus program, which offers “unprecedented access to IBM resources, incentives and tailored support ...

"The team that takes care of the PC part of the business today will be same team, probably, that takes care of the PC business tomorrow," says Donn Atkins, general manager of IBM's global PartnerWorld ...

Coming off of remarkable momentum in AI and hybrid cloud technologies in 2023, IBM aims to expand its partner initiatives to help organizations meet ramping demands for modernization and automation.

The channel has changed, and for those responsible for devising partner programmes, the traditional approaches are no longer workable because there is too much variety to impose a ...