Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single time: Steve Jobs’ ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Posts from this topic will be added to your daily email digest and your homepage feed. Guest host Hank Green and Digitas CEO Amy Lanzi go deep on digital marketing, AI, and the influencer-creator ...