The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

Eagle Eye, a software-as-a-service (SaaS) and AI technology company specializing in loyalty and marketing solutions, announced the release of Smart Rewards on Monday, a new platform designed to ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Companies in a wide range of industries commonly develop incentive programs for vendors, including preferred vendor or loyalty programs, to increase sales or establish loyalty. Acceptance of the terms ...

Carnival Cruise Line may tout its “fun ship” approach, but some of its loyal customers are saying there’s nothing fun about the changes the company is making to its loyalty program. Carnival announced ...