There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

We’re deciphering TikTok’s latest color theory-inspired hair trend. High- and low-contrast brunette hair colors are trending on TikTok as refreshing plays on classic brown shades. Finding the right ...

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...