To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments. Google Analytics comes with quite a ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating ...

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google Analytics is a popular analytics solution. The main concern with it is that it stores users' personal information, such as data on EU citizens, on its infrastructure hosted in the US. As a ...

It can be difficult to determine the exact monetary value of SEO. A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to ...