Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google Ads has a new warning notification within the Google Ads reports that reads, "The search location doesn't match this campaign's location targeting settings." This is a way for Google Ads to ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...