Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Wendy M. Pease, an Entrepreneurs’ Organization (EO) member in Boston, is president of Rapport International, specializing in multilingual communications, providing language translation and ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

At the young age of 18, I left the familiarity of Mexico to embark on a transformative journey that would eventually lead me through a series of diverse industries ranging from pharmaceuticals to ...

Holding companies and major agencies have moved aggressively, reshaping the landscape through mergers, acquisitions, ...

The 13th annual Forbes World's Most Influential CMOs list recognizes 50 chief marketers whose influence on brands and business around the world stands apart. Influence is a funny thing. Not ha-ha ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, a global leader in online surveys and forms, today announced Priya Gill has been promoted to global head of marketing. In this role, she will lead the ...

Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.