Hair trends come and go, but some choices stick around longer than they should. Gen Z stylists are bringing fresh eyes to the ...

Gen Z is reshaping fashion with comfort-first clothing, minimalist design, and everyday athleisure that fits fast-moving, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

According to members of Gen Z, celebrity skincare brands, short Ugg slippers, and Apple iPhones are currently status symbols ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In 2025, Gen Z fashion feels like it’s about expressing exactly who you are—your values, your ...

Well, none of them are going to have to change. The viral snap of a gaggle of nearly identically dressed Gen Z women huddling on an Alabama street corner may have raised eyebrows among more seasoned ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. What emerged from our Slack messages and email threads was a portrait of a new generation of ...

Let’s be honest, we’re all a little tired of clothes that fall apart after one wash. It feels like Gen Z has collectively ...