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Sales promotion programs are vital components of comprehensive marketing strategies, using the appeal of lower prices or complimentary goods to gain market share from competitors. Sales promotions can ...

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...

Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.