Industry experts weigh in on the power of branding.

The Phoenix Mercury unveiled a new logo on Monday and fans immediately erupted over what many felt was a bad design from the franchise. The Mercury released photos of the new logo as they claimed to ...

SOUTH BEND, Ind. (WNDU) - Notre Dame’s Athletics Department has unveiled a new look for one of its classic logos. On Thursday morning, the university released a football-specific redesign of the ...

The Cleveland Guardians, as fans should know by now, rebranded following the 2021 season. Their new moniker was chosen to reflect the Hope Memorial Bridge outside of Progressive Field, including the ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...