Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

For decades, fluoride has been at the heart of modern dental care, recommended by dentists and added to everything from toothpaste to drinking water. But in recent years, a growing wave of ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

Many toothpastes contain fluoride as it has benefits for protecting tooth health. Too much fluoride can pose risks to health, but the amount of fluoride in toothpaste is generally safe if a person ...

Hydrofluorosilicic acid is an additive used to fluoridate community water supplies in the U.S. Like many chemicals, it is caustic in its concentrated form. But it never reaches consumers, and the ...

While the debate around fluoride continues, many are considering switching their fluoride toothpastes to alternatives that include the popular ingredient nano-hydroxyapatite. "As ingredient labels ...

With an increasing number of natural toothpaste options hitting the market, a common question arises: are fluoride-free toothpastes as effective as their fluoride-containing counterparts? David Okano, ...