Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...

Situational factors influencing customers are external factors usually outside of the control of marketers, manufacturers and, sometimes even retailers. In general, the situation affects how consumers ...

LOS ANGELES--(BUSINESS WIRE)--Society22 PR has unveiled its inaugural survey, aiming to illuminate the factors that drive consumers towards making purchases from brands. The 2024 Consumer Buying ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It emphasises the interaction of individual psychology, social dynamics, ...