Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

The Facebook ad library gives a window into the sort of people an ad targets, and who’s behind it. The Open Secrets website can reveal the network of political money that helped pay for an ad. The ...

You hear about sealcoating companies, and other asphalt companies, using Facebook ads for generating leads. You see people posting about their results online. You wonder…what the heck are they talking ...