When we're willing to experiment, we open up the possibility of enriching our lives. When we don't experiment, we hold ourselves back. If all we do is what we've always done, in the same ways we ...

Evolutionary psychology provides a foundational framework for understanding how cognitive and behavioral traits have evolved in response to recurring ...

In August 1971, at the tail end of summer break, the Stanford psychology professor Philip Zimbardo recruited two dozen male college students for what was advertised as “a psychological study of prison ...

A recent experiment conducted in the Milan subway system suggests that the presence of a costumed superhero can significantly increase the willingness of commuters to help a stranger. The findings ...

The flow of astonishing research findings with business implications has never been greater. Just about every day, we hear about some counterintuitive study from behavioral economics or social ...