Almost 30,000 new products are launched yearly, but 70 to 80 percent of these offerings fall flat. Your business can beat the odds by paying attention to your product packaging. Packaging can be as ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.