Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

Humans are rational beings. But we are also driven by emotions. How many times have you picked up a bag of chips or a chocolate bar at the convenience store just because they looked appealing? It is ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...