There are two main strategies we use when shopping for nail polish (or picking a color at the nail salon under pressure). You’re either the person who leaves the store with a new bottle and 10 fingers ...

Essie’s best-selling nail polishes of all time include icons like Ballet Slippers and Marshmallow. There are also surprises on the list of cult-favorites, including Wicked (yes, like the musical) and ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

Autumn is rapidly approaching, yet I'm wildly unprepared for the impending seasonal change. For one, I'm not ready to trade my swimsuit in for a sweater — mostly because I haven't had a chance to ...

Who wants a reason to bust out that sassy nail-painting emoji? Essie's Gel Couture collection offers an entirely new look for the brand. Who wants a reason to bust out that sassy nail painting emoji?

Through essie's New "Hands All In" global initiative, the nail polish brand will support Project UnLonely in addressing mental health concerns for Gen Z. Following a tumultuous few years, during which ...