In today's fast-paced digital landscape, personalization and relevance are essential. Dynamic advertising has evolved beyond a passing trend into a powerful marketing strategy. Unlike traditional ...

The state of U.S. streaming is evolving. Smart TV and connected TV (CTV) usage is on the rise, and audiences are increasingly usng ad-supported platforms. As such, dynamic ad insertion has become ...

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and ...