With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Direct Online Marketing offers Generative Engine Optimization Services, helping enterprise brands appear in ChatGPT and drive qualified leads. PITTSBURGH, PA, UNITED STATES, January 5, 2026 ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company) today announced the launch of its Quad Direct Marketing Exchange ™ (QDMX) – a platform that delivers entirely ...

A drop-off last year in seafood exports and the domestic wholesale market resulted in a pivot that increased direct marketing, retail and e-commerce sales. Now a new survey is looking to help the ...

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients. The deal will let Harte-Hanks incorporate ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

The Growth of a business has nothing to do with the size of that business. It is about marketing your products the right way. The more prospects and customers you can market to the better your ...

Opinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new ...