Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity ...
Digital Marketing Analytics by Chuck Hemann and Ken Burbary gives explanations, tips and tools for using digital technologies in the marketing domain. The unending waves of innovative new platforms, ...
Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...
Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...
Continuing her series on digital intelligence, Barb Mosher Zinck asks: how real is real-time marketing analytics? Any marketer can get historical analytics now - that's table stakes. The state of real ...
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