There’s a difference between objectives as they’re usually stated and business objectives. I use a different vocabulary, by the way: If you’ve read Bare Bones Project Management you’ll recognize it – ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

Over 2,500 years ago, Aristotle said, “Happiness is the meaning and purpose of life, the whole aim and end of human existence.” I think Aristotle got it right. Happiness is made up of two ingredients: ...